What to Include in Your Brand Video: A Guide for UK Small Businesses

Planning a brand video but unsure what it should actually include?

You’re not alone. A lot of small business owners know they need video, but freeze when it comes to what that video should say. If you’re based in Lincoln or anywhere across the UK, this guide will help you make the most of your shoot.

Here’s what to include to make your brand video connect with customers – and convert viewers into buyers:

1. Your Story – Told Simply

People buy from people. A short, genuine story about why you do what you do instantly builds trust. This could be as simple as “I started this café because I couldn’t find anywhere with good coffee and good company.”

2. Behind-the-Scenes Snippets

Let’s face it – polished content is great, but relatable content is what sticks. Show your work in action. Whether you're pouring candles, adjusting a tripod, or prepping a bridal bouquet, this makes your business feel real.

3. Client or Customer Experience

If you’re a personal trainer, show someone in a session. If you’re a hairdresser, show the transformation. This helps potential clients picture themselves booking you.

4. Clear Visuals of Your Product or Space

This is where video beats static photography. Panning shots, motion, details in context – all of it makes your offer feel tangible and desirable.

5. A Strong Call to Action

Don't just fade to black. End with what you want people to do next. Visit your site? Book a call? Follow you on Instagram? Make it clear and easy.

At Capture the Curious, I help small businesses across Lincoln and beyond tell their stories through creative, personality-packed video