Website Not Converting? Here’s Why a Brand Video Could Help
Your website can be beautifully designed, lightning-fast and packed with information, yet still fail to turn visitors into paying clients. If the numbers on your analytics dashboard look flat, it’s time to add something more human than headlines and stock photos. A hero brand video could be the missing piece.
1. Why Great Websites Still Fail to Convert
They rely on text alone. Reading takes effort; watching a short film feels effortless.
They feel anonymous. People buy from people, not faceless logos.
They lack emotional proof. Stats and badges persuade the head, story persuades the heart.
They don’t build trust quickly. You have about six seconds before a visitor bounces.
2. What Is a Hero Brand Video?
A hero brand video is a two-to-three-minute cinematic film that lives above the fold on your homepage. It blends story, visuals and sound to answer three crucial questions fast:
Who are you?
What do you do?
Why should anyone care?
Think of it as the handshake, elevator pitch and first testimonial rolled into one.
3. Five Ways a Brand Video Lifts Conversions
BenefitHow It Works on Your WebsiteBuilds instant trustViewers see real faces, real spaces and hear genuine passion.Explains complex services fastMoving images plus narration simplify what a paragraph can’t.Improves dwell timeVideo keeps visitors on-page longer, a positive signal for SEO.Creates emotional connectionMusic, story arcs and behind-the-scenes footage spark feeling.Boosts calls-to-actionEnd with a clear next step and click-through rates climb.
4. Why This Matters for Lincoln Businesses
Lincoln’s market is tight-knit. Word of mouth travels fast, but so does competition from nearby Nottingham, Sheffield and the wider East Midlands. A polished hero film:
Positions your business as a standout local player.
Gives you a shareable asset for Visit Lincoln lists, LinkedIn posts and regional press.
Helps tourists and students connect with your story before they set foot on Steep Hill.
5. Cost vs Value – From £799
Yes, you can find someone on a freelancing site to shoot a quick promo for £250. It will probably be a one-camera montage with canned music and no strategy. The Hero Brand Film from £799 includes:
Strategy and story planning
Half- or full-day professional shoot
Two-to-three-minute hero edit with captions
One-to-two teaser cut-downs for social media
A small bank of B-roll to boost your content pipeline
Delivery in web-ready and social-ready formats
Break that cost over a year and you are paying less than £70 a month for an asset that works every day.
Payment plans are available on request if cash flow is tight.
6. Make Your Video Work Harder
Embed it above the fold on your homepage – don’t hide it on an About page.
Pin the teaser to the top of your Facebook and LinkedIn profiles.
Add a custom thumbnail with a clear play button to lift click-through rates.
Use the B-roll in Reels, Stories and blog headers to keep visuals consistent.
Send the link in proposals, email signatures and event follow-ups.
Ready to Turn Browsers into Buyers?
If your website metrics are stalling, a hero brand video could be the single most powerful change you make this year. Capture the Curious crafts story-led films that feel authentic, look cinematic and start from just £799.
Book a discovery call and let’s give your website the boost it deserves.