One Brand Video. Twenty Uses. Here’s How to Maximise It.

So you've invested in a professional brand video — or you're thinking about it. It looks slick, sounds great, and tells your story beautifully. But what now?

Too many businesses upload their hero video to their homepage... and stop there.

In reality, a brand video isn't just for your website. It’s a content goldmine — one you can slice, share and reshare across platforms to keep attracting attention long after the cameras stop rolling.

Here are 20 smart, strategic ways to use your brand video — whether you're in Lincoln or reaching customers nationwide.

💻 On Your Website

1. Homepage Hero Section
   Add the full video above the fold so it’s the first thing people see.

2. About Page
   If the video is story-led, it fits naturally alongside your bio or team photos.

3. Landing Pages for Services
   Use teaser clips or testimonials pulled from the full edit to support specific offers.

4. Blog Posts
   Drop the video into relevant blog posts to boost SEO and increase dwell time.

5. Contact Page
   Use a 20–30 second snippet with a friendly call to action.

📱 On Social Media

1. Instagram Reels + Stories
   Cut key moments into 15–30 second Reels. Add trending sounds or captions.

2. Facebook Cover Video
   Loop a silent version of your video to turn your cover photo into a visual pitch.

3. LinkedIn Posts
   Post the full version with a story-style caption about why you made it.

4. YouTube Channel Intro
   Use the brand video as your channel trailer or “About Us” video.

5. TikTok Snippets
   Even if you’re not dancing, behind-the-scenes shots or 15-sec highlights can still work well.

✉️ In Emails & Proposals

1. Email Signature
   Add a link or thumbnail that says “Watch our story in 2 mins.”

2. Welcome Email
   Send the video to new subscribers as a fast way to build trust.

3. Client Proposals
   Include the video in digital pitches to make your offering stand out.

4. Newsletters
   Feature it in a highlight section when announcing a rebrand or new service.

5. Follow-up Sequences
   Re-engage leads who ghosted you with a “This might help” message and your video.

🎤 In Live & Offline Contexts

1. Presentations & Workshops
   Open your talk with the video to introduce your brand instantly.

2. Event Stands or Trade Shows
   Loop it on a tablet or TV screen to attract attention and explain what you do.

3. QR Code on Business Cards
   Link it directly so people can watch your story from a card scan.

4. Press Features or Interviews
   When you're quoted or published, link the video for deeper context.

5. Sales Meetings
   Whether virtual or in person, showing a short, polished video builds confidence fast.

🎯 Make One Video Work Like Twenty

A professional brand video isn’t just a one-off investment — it’s a long-term tool. When you plan your shoot with repurposing in mind, you unlock months (even years) of content.

That’s why my Hero Brand Video package from £799 includes:

• 1 main cinematic video (2–3 mins)

• 1–2 teaser edits for socials or landing pages

• A small bank of B-roll

• Content delivered in ready-to-use formats

And yes — I can help you plan what to do after you’ve got it, so nothing goes to waste.

Want to Get More from Your Marketing?

I work with small businesses in Lincoln and beyond to create strategic, story-led brand videos that can be used again and again. If you're ready to finally have a video that does even more than sit on your homepage, let's talk.

👉 Book a free discovery call or check out my brand video service for full details.