Do I Need a Brand Video? A Quickfire Checklist for Small Businesses

Not sure if it’s time to invest in a brand video? You’re not alone.

Many small business owners, creatives, and service providers know that video could help them grow - but they’re not sure if the timing is right or what they’d even say on camera. So let’s cut through the noise.

Here’s a straight-talking checklist to help you figure out if a brand video is the right move for your business right now.

✅ You’re struggling to stand out in a crowded market

If you’re doing all the things - posting, promoting, showing up online - but still getting lost in the scroll, a brand video can shift the dial. Video helps you show who you are, not just what you do. It makes your personality, energy, and brand instantly recognisable.

💡Bold brands don’t blend in. If you’re ready to be unforgettable, video’s your tool.

✅ You rely on trust to convert

Do clients book with you because they feel like they “get you”? Brand videos build trust fast - especially when you offer a personal service or premium product.

If you’re a coach, creative, therapist, wellness business, or boutique brand, a video can help potential clients feel connected before they’ve even messaged you.

✅ You want better enquiries, not just more

If you’re tired of time-wasters or getting asked for services you don’t offer, a brand video helps pre-qualify the right kind of leads. You can use it to explain what you do, who it’s for, and how to get started — so your inbox becomes a better place to be.

✅ You’ve got a great story to tell (but no idea how to tell it)

Storytelling matters, but if writing’s not your thing or you’re not sure what makes your brand unique, video lets you communicate that without needing a single paragraph.

Sometimes all it takes is your face, your voice, and the right visual energy to tell your story clearly.

✅ Your website or socials feel... flat

If your online presence looks fine but doesn’t feel like you, a scroll-stopping brand video adds instant personality. You can embed it on your website homepage, add it to your “About” section, or even use clips on Reels, TikTok and YouTube Shorts.

✅ You want to future-proof your content

A well-made brand video isn’t a one-hit wonder. You can:

• Break it down into multiple shorter clips

• Add captions or voiceover

• Use it across platforms again and again

So if you’re investing in marketing or rebranding soon, a video helps make it all more cohesive and memorable.

Not sure if you’re ready yet?

That’s normal. Here’s a quick quiz:

I know my business needs a stronger online presence✅ / ❌

I struggle to explain what makes me different✅ / ❌

I want to attract more aligned, higher-quality clients✅ / ❌

I’m ready to show up and be seen (even if it’s scary)✅ / ❌

I want to future-proof my marketing content✅ / ❌

If you ticked yes to 3 or more — you’re ready.

When You Might Not Need a Brand Video (Yet)

Brand video is powerful - but it’s not always the first thing you need.

Here are a few scenarios where you might want to hold off, tweak your focus, or start with something simpler:

❌ You haven’t nailed your core message yet

If you're still figuring out what your brand actually stands for — your values, tone of voice, or ideal customer -it’s worth getting clarity before investing in video. A strong script or voiceover relies on a strong message.

Tip: Consider starting with a brand strategy session or refining your copy first. Once you're clear, the video practically writes itself.

❌ Your business is still in the “test and tweak” stage

If you're pre-launch or still shifting offers, a brand video might go out of date fast. In that case, you could start with shorter, DIY-style video clips to test the waters before committing to something bigger and more polished.

❌ Your website and content are totally outdated

If you plan to overhaul your website or brand visuals soon, it’s smart to wait — otherwise your shiny new video will feel out of place. Video works best when it supports your wider brand identity and elevates everything around it.

❌ You don’t yet have the budget or time to make it work

A brand video is an investment, not just in filming but in using it properly afterwards. If you know you won’t have the time to share it, embed it, or use it strategically — or if you’re stretched thin financially — it might make sense to plan ahead and save for it.

So, should you wait — or go for it?

If your brand’s evolving, you're testing new things, or you're not yet sure what you want to say - wait.
If you're feeling confident in your direction, your website is ready for traffic, and you're ready to show up - go for it.

Ready to create a bold, story-led brand video?

At Capture the Curious, I help creative, story-driven businesses turn their message into a magnetic video - the kind that builds trust, emotion and visibility online.

Let’s make something unforgettable.

👉 Book your free 15-minute video call
or
👉 Explore my brand video services