Why Your Brand Needs a Video (Yes, Even if You're a Small Business in Lincoln)

19 Jun

If a picture is worth a thousand words, then a brand video is worth a thousand scrolls. In 2025, if you're not showing up on video, you're already behind.

Here's the truth: people don't just want to know what you do. They want to know who you are, why you do it, and how it feels to work with you. And there is no better way to communicate that than with a short, story-driven brand video.

But what even is a brand video?

It isn't some long, corporate snooze-fest.

A brand video is a cinematic, emotionally-driven glimpse into your world. It shows your process, your personality, and your people. It can live on your website, on Instagram, in your email signature, or even play in-store. It says more in 60 seconds than a static homepage ever could.

Who is it for?

Brand videos are for creatives, coaches, wellness pros, independent shop owners, personal brands, venues, and bold businesses with something to say. I've created them for celebrants, gym owners, artists, and hospitality businesses – and every time, it adds clarity, professionalism, and trust.

Why it works

Because we buy with our eyes, but we commit with emotion.

Brand videos show the feeling behind the brand. The care behind the products. The intention behind the space. The real people behind the promise.

They increase engagement, build trust, and often double the amount of time people spend on your website. More time = more connection = more conversions.

Lincoln example? Let’s go:

A local venue added a brand video to their website. It showed their space, a behind-the-scenes look at the team, and a walkthrough of what makes their atmosphere special. The result? More website engagement, better client enquiries, and an increase in direct bookings.

TLDR?

If you're in Lincoln and you want to:

Be seen as more professional
Convert browsers into buyers
Create content that actually says something

Then a brand video isn’t extra – it’s essential.

Let me help you tell your story (before your competitors do).

Steph Lammond