Why Video Marketing Isn't Optional for Small Businesses in 2025
As a small business owner, you’ve probably heard that video content is “the future.” But here’s the thing — the future is already here, and if you’re not using video to showcase your brand, you’re falling behind.
According to HubSpot’s latest stats, 91% of marketers say video is crucial to their strategy, and it’s no surprise. Video doesn’t just look good — it works. It helps potential customers understand what you do, builds trust, and makes you memorable.
So, what does this mean for Lincoln-based businesses like yours?
🧠 People Don’t Read — They Watch
If you’re relying on text alone to sell your services or explain what makes your business special, you’re missing a huge opportunity. Studies show that viewers retain 95% of a message when they watch it on video. Compare that to just 10% from reading.
That means if your website doesn’t have a video — especially a clear, story-driven one on your homepage — you could be losing leads before they even scroll.
🔥 Video Builds Trust Faster
In a world full of faceless brands and generic websites, video gives your audience something real:
Your voice
Your space
Your team
Your process
It shows people the heart of your business. That’s why I focus on brand films and quarterly content packages — because one video isn’t enough. Businesses grow, evolve, and launch new offers. Your content needs to reflect that.
💼 What Kind of Video Does Your Business Need?
Not all video is created equal. You don’t need a flashy ad — you need a video that connects.
Here’s what I create for small business owners across Lincoln and the East Midlands:
✨ Brand Story Films – short documentaries that explain who you are and why you do what you do
📍 Location & Venue Showcases – perfect for retreats, salons, and hospitality businesses
📦 Quarterly Content Packages – ongoing visuals that keep your brand fresh and top-of-mind
📈 Video Helps Your Website Rank Better
Did you know Google loves video? Having a branded video on your site can:
Increase time-on-page (a key SEO factor)
Reduce bounce rate
Help your site rank higher for local keywords like “Lincoln personal trainer” or “wedding celebrant Lincoln”
🎯 Ready to Start Using Video in Your Business?
If you’re based in Lincoln or the surrounding area and want to build a stronger online presence, I’d love to help.
From polished brand films to quarterly content days that give you photos and B-roll for months, my job is to make your business unforgettable — online and beyond.
🎥 check out my Quarterly Brand Partner package
P.S. Still not sure?
You can read HubSpot’s full breakdown of the stats here — and when you’re ready to put them into action, I’m here.