What Is a Brand Video? And Other Questions Small Businesses Ask Before Filming
If you're a small business owner wondering whether a brand video is worth the effort – or what the heck it even is – you’re not alone.
Maybe you’ve seen other local businesses in Lincoln sharing slick behind-the-scenes reels or story-led videos that just work. Maybe you’ve felt stuck with a few shaky clips on your phone and no idea what to say on camera. Either way, it’s time to clear things up.
Here’s a no-fluff guide to the questions small businesses ask before booking a brand video shoot.
❓ What Is a Brand Video?
A brand video is a short, purpose-driven piece of content that captures who you are, what you do, and why people should care. Think of it as your business’s elevator pitch — but in visual form.
It’s not a hard sell. It’s a story. It shows your values, your vibe, and the real humans behind the brand.
A great brand video might include:
Behind-the-scenes footage of how you work
You or your team speaking casually to camera
Your space, your products, and your process
Happy customers or community moments
Light music, storytelling, and a clear message
If you’re based in Lincoln or the surrounding area, and want to stand out in a crowded online space, this type of video can give your business a major visibility boost.
🎯 What’s the Objective of a Brand Video?
The goal isn’t just to look good. The goal is to build connection and trust with your audience — and to turn viewers into buyers.
A strong brand video:
Makes your business memorable
Helps people “meet” you before they meet you
Explains what makes you different
Creates a feeling or atmosphere that photos alone can’t
It’s especially powerful for service-based businesses — people need to trust you, not just what you offer.
⏱️ How Long Should a Brand Story Video Be?
Short enough to hold attention. Long enough to tell the story.
Sweet spot: 60 to 90 seconds
That’s enough time to:
Grab attention
Share your message
Show some personality
End with a call to action
If you want shorter edits for Instagram or TikTok, we can always cut bite-sized versions from the main video. You don’t have to choose one or the other.
📺 Do I Need a Brand Account on YouTube?
Not necessarily — but it helps.
YouTube is a search engine (and owned by Google), so having a branded channel means:
Your video can appear in search results
You can embed it easily into your website
It’s easy to share with press, partners, or clients
You build long-term visibility
That said, if your audience lives on Instagram, TikTok, or Facebook, we’ll optimise your video for those platforms too. You don’t have to be everywhere — you just need to be where your customers are.
🎥 Thinking of Filming a Brand Video in Lincoln or Beyond?
I create down-to-earth, personality-packed brand videos for small businesses that want to be seen — without the cringe.
If you're based in Lincoln (or happy to film here), let's create something that shows off your business the way it deserves.
👉 [Get in touch to plan your brand video] and take the guesswork out of showing up online.