Short-Form Video: The Content Trend Small Businesses Can’t Ignore in 2025
Why Short-Form Video Is Essential for Small Businesses in 2025
As attention spans shrink and scroll speeds increase, short-form video has become the most powerful way to engage your audience online.
According to HubSpot’s latest post on short-form video trends, short-form content is the most effective format for lead generation, brand awareness, and audience engagement. It's outperforming blog posts, emails, and even long-form videos when it comes to holding attention and driving action.
So what does this mean for you as a small business owner in Lincoln?
🚀 Short-Form Video Is Quick to Watch — and Quick to Convert
Short-form content (think 15–60 seconds) works because it gets to the point. Whether you're showcasing a behind-the-scenes moment, a product in action, or sharing your personality — short video shows who you are faster than a paragraph ever could.
📱 Reels, TikToks and Stories Aren’t Just for Influencers
This format isn't just for Gen Z. Businesses of all sizes — from beauty salons to personal trainers to ethical product brands — are using short-form video to:
Drive traffic to their websites
Build trust with new audiences
Show up consistently without overproducing content
And best of all? You don’t need a huge budget. A few strong clips and a clear message can take you far.
🎥 How I Help Clients Use Short-Form Video
At Capture the Curious, I help small businesses create short-form video content that still feels high quality — whether that’s a few cinematic B-roll reels, a quarterly shoot to build a bank of clips, or social snippets pulled from your brand film shoot.
Want to get started without dancing or pointing at bubbles on TikTok? I’ve got you.
🛠️ Quick Ideas for Your First Short-Form Videos:
Show how your product is made
Walk people through a part of your process
Share a 5-second tip your audience always asks for
Let your face and voice do the work — even if it’s just saying hi
🔁 Ready to Show Up More Consistently?
Let’s talk about how you can create short-form content that actually connects — without needing to post every single day.
📩 Get in touch about a content shoot or quarterly video package
And if you want to see the data behind it, you can read HubSpot’s full breakdown here.