How to Make Your Video or Photo Content Stretch Further and Work Harder for You
Creating content takes time, effort and often a fair bit of money. So when you’ve gone to the trouble of organising a shoot, it makes sense to get the absolute most out of it. Whether you’re running a business, managing a marketing team or part of an agency, this guide will show you exactly how to make your video or photo content stretch further and do more for you.
Let’s dive into how you can turn one shoot into weeks or even months of valuable marketing content.
Understanding the True Value of Visual Content
We all know content is important, but visual content especially has the power to stop the scroll, get people to pause and actually take in your message. When done well, it helps people remember your brand, builds trust and can support pretty much every part of your marketing.
So instead of seeing a video or photo shoot as a one-off, think of it as creating a library of assets you can dip into again and again.
What Exactly Is a Content Day and Why Do You Need One?
A content day is a dedicated shoot where we capture loads of photos and videos in one go, all based on your brand, your services and your marketing goals. It’s a clever way to make sure you’re never short of visuals for your website, social media, ads or email campaigns.
Here’s what makes them a no-brainer:
You get weeks’ worth of content in just one session
Everything’s on-brand and consistent
It saves time and energy in the long run
You’re not scrambling for visuals every time you want to post something
This is especially useful if you’re a business in Lincoln, Nottinghamshire or Cambridgeshire, but I also work with clients in London and beyond.
Get Organised Before the Shoot to Make It Count
The real magic of a content day starts in the planning. Here’s what to think about before the camera starts rolling:
What do you want to promote in the next few months?
Are you launching something, refreshing your brand or building authority?
Make a list of the shots and video clips you want
Think about where each piece of content will go – your website, Instagram, LinkedIn, maybe your email list
If you do the prep right, you’ll walk away with a bank of content that keeps delivering long after the shoot’s over.
One Shoot, Loads of Uses: Think Multi-Platform
One of the biggest wins with a content day is how much you can do with it. Here’s a quick look at how to use the same photos and videos in different places:
Platform and How to Use the Content
Instagram: Reels, Stories, carousel post
Facebook: Promotions, ads, testimonials
LinkedIn: Brand story, team updates, thought leadership posts
Website: Homepage visuals, blog headers, product or service pages
Email marketing: Launch announcements, regular newsletters, behind-the-scenesPrint materials Flyers, brochures, business cards
With just a bit of editing and reformatting, you can turn one video into ten, or one shoot into a month’s worth of posts.
Breaking It Down: What You Can Get from a Content Day
Let’s say you’ve booked a content day with me in Lincoln. From that one day, you might end up with:
3 videos for your homepage or social channels
10 to 15 strong brand photos
Several short clips for Instagram Reels or LinkedIn
Behind-the-scenes footage to humanise your brand
A few fun outtakes or casual shots for Stories
That’s all from one day of filming and shooting. No need to keep booking separate sessions every few weeks.
How to Get the Most Out of Your Video Content
Videos are seriously versatile. With one main video, you could:
Chop it into short clips for social media
Use the audio as a voiceover on another project
Add subtitles and share it on LinkedIn
Turn the transcript into a blog post
Pull quotes or stats from it for a carousel post
Editing tools like CapCut or Descript make all this quicker than you might think, even if you’re not super technical.
Getting More from Your Photos Too
Photos aren’t just for one Instagram post and done. Think about:
Cropping them differently for new uses
Adding quotes or text overlays
Turning headshots into team bio graphics
Using product images in newsletters or blog headers
A well-planned shoot will give you plenty of flexibility here.
Real-Life Example: Content Day Success in Lincoln
One of my recent shoots with a local business in Lincoln led to:
Website videos that boosted time spent on their homepage
Social media engagement going up thanks to new visuals
Enough content to last them a good two months
They got everything in one go and didn’t have to stress about content for weeks.
Handy Tools to Help You Repurpose Your Content
If you want to stretch your visuals further, there are loads of tools that make life easier:
Canva: Great for graphics, text overlays and resizing images
CapCut: Simple video editor for Reels and Stories
Descript: Edit video and audio, plus get transcripts
Later: Schedule posts and plan your feed
Notion or Airtable: Build your content calendar and keep track of assets
Use a Content Calendar to Keep Things Flowing
Instead of blasting out all your new content in one go, spread it out with a calendar. That way, your content keeps showing up regularly, and you always know what’s coming next.
It also helps you line up visuals with launches, events or seasonal campaigns.
Why It’s Worth Hiring a Professional
Sure, smartphone content has its place, but if you want visuals that truly reflect your brand, hiring a professional makes a difference.
You’ll get:
Proper lighting, framing and editing
Someone to guide the shoot and bring ideas to life
A lot more content than if you tried to wing it yourself
You’re not just paying for photos or videos, you’re investing in your brand’s image and your future marketing.
Working with a Local Photographer or Videographer
If you’re based in Lincoln, Nottinghamshire or Cambridgeshire, working with someone local (like me!) means:
Easier communication and pre-shoot planning
No extra costs for long-distance travel
The option for follow-up shoots or edits
And if you’re based in London, I can still come to you without any hassle.
What Not to Do When Repurposing Content
Let’s keep it real – not all content reuse is good reuse. Here are a few things to avoid:
Posting the same image over and over
Using the wrong format for the platform (e.g. wide video on Stories)
Mixing up your brand colours or fonts
Forgetting to add captions or alt text for accessibility
A bit of structure and intention goes a long way here.
FAQs About Making Your Content Work Harder
How long can I use content from one shoot?
Easily for one to two months if planned well. Some visuals last even longer.
Can I reuse phone content?
Yes, but it’s best for casual posts. For brand-led visuals, pro quality stands out.
How do I know what to capture on a content day?
Think about your goals, campaigns, and what platforms you use most. Then we’ll build a plan around that.
Is it OK to post the same video in more than one place?
Absolutely, just tweak it slightly depending on the audience and platform.
Do I really need behind-the-scenes content?
It’s not essential, but it really helps build connection and trust.
Is this good for SEO too?
Definitely. Good visuals improve user experience, boost engagement and help with rankings.
Ready to Make Your Content Work Harder?
If you’re tired of running out of content or want to stop scrambling for social posts, a well-planned content day might be exactly what you need. With the right approach, one shoot can support your marketing for weeks — or even months. Based in Lincoln and covering the wider East Midlands and London, I help businesses like yours create content that does more.