You don’t follow rules, do you?Good. I don’t either.

For those who opened the envelope…

That’s exactly why I picked you.

Because

well-behaved brands

RARELY

Make History

Your products should have photography, and creative direction that makes your product demand:

Eat me

Use me

Drink me

Lick me

A pink background with a juice pouch labeled 'Juggle Berry Blast' musicemphasized with a black octopus logo, a strawberry with dripping juice perched on top, and a blackberry on the table with spilled juice and splatters.
A woman looking through broken mirror pieces, revealing her face with makeup including dark eye makeup, glossy lips, and well-defined eyebrows.
A hand pouring pink cherry soda from a can into a martini glass with two cherries. There is ice on the table and a vintage radio in the background against a yellow sparkling backdrop.
A woman with long, curly red hair spread out on a blue background, wearing white sunglasses and a white shirt, surrounded by slices of pineapple and lemon, with a packet of Jungle Tropical Burst juice placed among her hair.
A woman with red hair has lemon slices over her eyes, with yellow lemon juice dripping from the slices.
Can of Pink Gin and Diet Lemonade with lemon slices, raspberries, blueberries, mint leaves, ice cubes, and splash of liquid in the background.
Stack of three cookies with cream filling, with melting cream dripping from the top and middle cookies, against a purple background.
A rose gold tube of AOC strawberry lip oil surrounded by fresh strawberries.
Four black jars of hair styling products with white labels labeled Matte Clay, Aqua Pomade, Defining Cream, and Texture Paste, with a black scalp massager floating above them against a green smoky background.
Close-up of a woman's face with red lipstick, eye makeup, and blonde hair, holding a black-gloved hand with a lit red lipstick, emitting smoke, against a dark background.
Three tubes of makeup with white cream squeezed out in wavy lines on a blue background. The tubes are pink, beige, and white with various Christmas-themed designs and labels.
A woman with red hair, wearing yellow face paint around her eye and yellow lipstick, holding a large halved pineapple close to her face with an open mouth.

This is what your brand looks like when it stops behaving and starts showing up like the challenger brand you are.

You opened the envelope. You scrolled this far.

You already know.

Photography and creative direction for brands who refuse to blend in.

In studio or on location.

Let’s start a conversation.

hello@capturethecurious.co.uk

Close-up of a gold wax seal with the inscription 'Let's Start Misbehaving' in cursive writing.